Leaderboards · developer tools

Who AI recommends for authentication & identity

225 answers to 38 questions across 9 engines, Oct 13 to Oct 13, 2026.

Share of answers naming each brandTop rankOthers
0% 20% 40% 60% =1 Auth0 44% =1 Clerk 40% =1 Google Workspace 35% 2 Supabase 29% =3 Okta 27% =3 WorkOS 27% =3 Keycloak 25% 4 Firebase 19% 5 Magic.link 16% =7 Microsoft Entra ID 16% =7 Authentik 15% =8 Zitadel 14% =8 Stytch 12% =8 Auth.js 11% =9 Better Auth 10%

The bar behind each point is its likely range (95%). Brands whose ranges overlap share a rank (=).

Engine by engine.

The same questions, answered differently.

ChatGPTGemini APIGemini (coding)GeminiGoogle AI ModeGoogle AI OverviewsCodexPerplexityPerplexity (coding)
Auth0 43% 77% 33% 64% 61% 46% 33% 27% 24%
Clerk 43% 62% 48% 39% 36% 36% 43% 35% 33%
Google Workspace 46% 54% 29% 57% 39% 39% 29% 19% 10%
Supabase 36% 46% 24% 36% 32% 32% 14% 27% 14%
Okta 25% 54% 19% 46% 46% 32% 19% 11% 0%
WorkOS 25% 31% 29% 36% 29% 18% 19% 27% 29%
Keycloak 25% 46% 19% 21% 25% 21% 19% 30% 24%
Firebase 21% 38% 10% 36% 36% 14% 10% 8% 5%
Magic.link 25% 23% 10% 32% 29% 11% 10% 8% 0%
Microsoft Entra ID 21% 31% 19% 14% 14% 18% 14% 14% 0%
Authentik 14% 31% 5% 18% 18% 14% 5% 22% 5%
Zitadel 18% 31% 14% 18% 18% 7% 10% 16% 0%

Chat and code disagree.

Developers ask their editor, not just a chatbot. The same questions, asked both ways.

About the coding lane
BrandChatCodingGap
Auth049%30% -19
Clerk40%41% +2
Google Workspace40%22% -18
Supabase33%18% -16
Okta33%13% -20
WorkOS27%25% -2
Keycloak26%21% -6
Firebase24%8% -16
Magic.link20%6% -14
Microsoft Entra ID17%11% -6

How it's measured.

We ask each engine the category's questions as a buyer would, read every answer, and count which brands it names. The last 90 days are pooled; each answer counts once. A board is published once it covers most of the category's questions.

Rates carry a 95% range. A brand's rank counts only the brands clearly ahead of it, so close calls tie.

Full methodology · All leaderboards

Where does your brand rank?

One field. A report you can share.

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