Leaderboards · e-commerce
Who AI recommends for skincare
100 answers to 20 questions across 5 engines, Oct 13 to Oct 13, 2026.
The bar behind each point is its likely range (95%). Brands whose ranges overlap share a rank (=).
Engine by engine.
The same questions, answered differently.
| ChatGPT | Gemini | Google AI Mode | Google AI Overviews | Perplexity | |
|---|---|---|---|---|---|
| La Roche-Posay | 40% | 20% | 20% | 25% | 20% |
| CeraVe | 35% | 10% | 15% | 15% | 30% |
| The Ordinary | 20% | 20% | 10% | 15% | 15% |
| Minimalist | 10% | 20% | 15% | 20% | 0% |
| EltaMD | 10% | 10% | 10% | 10% | 10% |
| Supergoop | 10% | 10% | 10% | 10% | 10% |
| Skinceuticals | 5% | 10% | 15% | 10% | 5% |
| Vanicream | 10% | 5% | 0% | 10% | 20% |
| Drunk Elephant | 10% | 10% | 5% | 5% | 10% |
| COSRX | 5% | 5% | 10% | 10% | 5% |
| Naturium | 10% | 5% | 15% | 5% | 0% |
| ANUA | 5% | 5% | 5% | 10% | 5% |
How it's measured.
We ask each engine the category's questions as a buyer would, read every answer, and count which brands it names. The last 90 days are pooled; each answer counts once. A board is published once it covers most of the category's questions.
Rates carry a 95% range. A brand's rank counts only the brands clearly ahead of it, so close calls tie.
Where does your brand rank?
One field. A report you can share.
Free, no signup, about two minutesor open the demo