Reference

Glossary

Every term used in Onym, in one place.

Ask Claude Ask ChatGPT

Active prompt: A prompt Onym asks on every run. Counts toward your plan.
Answer: One surface's reply to one prompt in one run. The unit every metric counts.
App surface: A surface captured from the consumer product as a logged-out person sees it (method: app).
API surface: A surface asked through the provider's API (method: api).
Branded prompt: A prompt whose text names any brand, yours or a competitor's. Left out of metrics by default.
Change: A difference between two runs that passed the significance test.
Citation: A URL an answer links to or names as a source.
Citation rate: Answers citing a page you own, divided by all answers.
Credit: The unit of a plan's monthly run budget. One credit is roughly one app-captured answer.
Domain: A site and brand you track.
Earned opportunity: A third-party site to get mentioned on.
Gap: An answer that names a tracked competitor and not you.
Lane: chat or coding: the kind of assistant a prompt is asked as.
Mention: A brand named in an answer's text.
Owned opportunity: Something to publish on your own site.
Pairs: The prompt and surface combinations measured in both periods of a comparison.
Pitch: A one-off grade of a prospect's domain, outside your domain limit.
Position: Your rank among the brands an answer names; 1 is first.
Product: A product of a brand, like Stripe Connect. Its mentions count as mentions of the brand.
Prompt: A question Onym asks.
Range: The 95% Wilson interval around a rate: low to high.
Run: One pass asking every active prompt on every surface.
Sentiment: The tone of the text around your first mention: positive, neutral or negative.
Share of voice: Your mentions divided by all mentions of you and tracked competitors.
Significant: A change whose two ranges don't overlap.
Suggested prompt: A prompt waiting to be activated. Not asked, and free.
Surface: An engine plus a lane, written engine:lane.
Topic: A group of prompts, used as a filter.
Tracked competitor: A brand you compare against. Drives share of voice, gaps and opportunities.
Untracked brand: A recognized brand you don't track. Still takes up positions in answers.
Verdict: The measured result of a shipped opportunity: up, down or none.
Visibility: Answers that name you, divided by all answers.
Workspace: Your account: domains, members, keys, webhooks and plan.