Opportunities

A to-do list built from answers that name your competitors and not you, with measured results.

An opportunity is a specific thing to publish or a specific place to get mentioned, found in your gaps: answers that name at least one tracked competitor and don't name you.

#Two kinds

Owned

Something to publish on your own site. Onym looks at a topic with at least three gap answers in the last 30 days, at the kind of pages those answers cite, and suggests the format: a comparison, a "best of" list, a guide or a category page.

Earned

A third-party site to get onto. Sites cited in at least two gap answers become opportunities, with a playbook for the kind of site: join the conversation on a forum, get reviewed on a directory, get included in an editorial list.

#Priority

Priority is the share of your recent answers an opportunity could affect: its gap answers divided by all unbranded answers in the last 30 days. It's labelled high at 15% or more, medium at 7% or more, and low below that.

#Lifecycle

Editors can start, ship, dismiss and reopen opportunities on the Opportunities page.

#Measured impact

When you mark an opportunity shipped, Onym records which prompts it was about: the prompts whose answers made up its gap. From then on it compares your visibility on those prompts only, so unrelated prompts can't blur the result:

• Before: the 28 days before the date you shipped.
• After: up to 28 days from that date.

Both periods use only prompt and model pairs measured in each. Adding prompts later doesn't change which prompts an opportunity is measured on.

Each final verdict is sent once by the opportunity.measured webhook, and appears in the email digest.